Directors


Mr. Mark Ellis
Coaching Director

The coaching staff will be under the direction of Mark Ellis, a Professional Soccer player for Bradford City for over 14 years who will oversee the player development program at IASA. Mark has also worked at several UK professional clubs as a coach, Leeds Utd, Huddersfield Town FC. He has also coaching stints in South Africa and the USA. His coaching qualifications are up to the UEFA "A" licensed standard. Mark's professional contacts span the world and he will seek players from aboard to play at IASA.

Mark will be responsible for not only developing players to move to the next level but will oversee the relationship that IASA has developed with professional clubs not only in the UK but in the European leagues too.

The qualification for an IASA coaching staff member is a UEFA "A" license. There will be two full time UEFA "A" licensed coaches working with Mark in addition to a GK coach.

John Hendrie
Professional Academy Coordinator, Player Representative & Consultant

John played at the Premiership level with Newcastle United, Middelsborough, Leeds United, Barnsley and Bradford City FC. John has also been the manager of Barnsley FC when they were in the English Premiership.; John also holds the UEFA "A" Coaching License.

John has numerous contacts within the professional game and will be responsible for coordinating the games for IASA with professional youth team academies. John will represent all IASA players who are looking to play at any professional level. He has already managed and consulted with several top premiership players including Robbie Savage, Leicester City FC, Birmingham City FC and Welsh International, Mark Schwarzer Australian International and Fulham Goalkeeper, Stuart Mc Call Bradford City FC Manager, Everton and Scotland International, and Dean Windass, Bradford City & Hull City FC.

John's son is presently on the books at Manchester United Professional Youth Academy.

Brian Haley PhD.
International Director

Brian is a Professional College coach in the US since 1989 after moving to the US from England. He holds a Doctorate in Education as well as the Premier Coaching license from the National Soccer Coaching Association of America. Brian will oversee the recruitment of the student athlete to the IASA program in the UK. He will work closely with both the CEO of IASA and the Football Director to ensure the student experience is one of quality and provides the right opportunity for players and meets their expectations. Brian played for a number of semi professional teams in the UK.

Dale Friesen
Technology Director
Founder and CEO of Scouting Solutions


Dale will oversee the Marketing, Web design and total on line athlete development program. IASA will be using the world's first interactive technology system for coaching education and player development. This system is cutting edge and presently being used by several MLS academy and professional teams as well as top premier select teams in North America. IASA is committed to integrate the next level of coaching beyond the athletic field to using on line coaching education for players and staff to reach optimal performance both on the field and in the classroom. www.scoutingsolutions.com/soccer
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